When The Britt Lloyd Band merged in 2003, the thirst for new, edgy, and intriguing music in Texas and the South was on the rise. Despite a market attraction to a mainstream sound across Texas, both rock and country music resided in the BLB's bones, and the crossroad of the two served as a rendezvous point for the band’s gathering. Thus, the answer that so many looked for in a new and innovative sound found its home in the ears of a fast growing number of the BLB listeners.